Marketing

Marketing opens the door to business success. Without defining a business in the competitive marketplace, without demonstrating a business’s value to its target customer, without reminding that customer again and again that a product or service is of special value to them, there are no customers, no revenues, no business.

“The aim of marketing is to know and understand the customer
so well the product and services fits him and sells itself.”

– Peter Drucker

How can I help you?

Sheila Mullane Estrada
Phone: 727-480-6748
Email: gemcom@gate.net

Sheila Mullane Estrada’s journalism career began as a reporter for the Holyoke (Massachusetts) Transcript, and continued as an investigative reporter for the Sarasota Herald Tribune,  the Lakeland Ledger, and the Evening Independent in Florida. She has earned a number of journalism awards, including the National Newspaper Association’s National Award for a Community Service Investigative Series, the Florida Society of Newspaper Editors for a Public Service Investigative Series, and an Award of Excellence from the FTP-NEA of Florida. Sheila is now a freelance journalist, graphic designer, and web developer, with her journalism work appearing in the Tampa Bay Times, Tampa Bay Newspapers, The Legal Examiner, The Bull & Bear Financial Report, The Monetary Digest, The Resource Investor, and Gold Stock News. Her public relations and creative services clients include Save The Children, the Annie E. Casey Foundation, the Southern Poverty Law Center, Lumos, the Hepatitis Foundation International, Springfield College, and St. Petersburg College.

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